Versions
Jeton provides its trademarks in two distinct versions: the Wordmark, which embodies our brand identity and the Symbol, which encapsulates our core values.
Wordmark
Used most often.
Symbol
Used often.
Identity
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Wordmark
The Jeton wordmark is the official signature of the Jeton brand — Geometry, clean forms and soft edges give a timeless and contemporary feel to our identity.
Safe zone
The wordmark’s safe zone is equivalent to the height of the ‘o’ on all sides.
Placement
The wordmark can be placed in any of the 5 locations shown here. Please select the location that works best for your content – in the event where multiple options are possible, choose the most preferred option (i.e. corner 1 in the diagram over corner 3).
Minimum Size
We have a variety of minimum sizes for various formats. Please try to adhere to these values where possible.
- Digital
8px height
- Video
Ratio 4:5: ⅔ wordmark width (end frame)
Ratio 9:16: ⅔ wordmark width (end frame)
Ratio 16:9: ⅓ wordmark width (end frame)
- Print
A6: 25mm width
A5: 35mm width
A4: 35mm width
A3: 55mm width
A2: 80mm width
A1: 120mm width
Partnership Lockup
Our partner lockup is a way of showcasing our great relationships with other brands
Construction
For partnerships, we always start with our Jeton wordmark, before optically sizing “xHeight” our partner logos to achieve visual balance between both logos’ proportions.
The lockup can be extended with multiple partner logos to the right, with Jeton logo always on the left.
Symbol
When taken in isolation, the three overlapped dots form our symbol. They act as a representation of the Jeton brand graphic system in its most reduced and simplified form. The symbol can be used as an endorsing mark or as a sign-off but should only be used in when the Jeton context is already evident.
Safe zone
The symbol’s safe zone is equivalent to the height of the ‘o’ on all sides.
App Icon & Avatar
The Symbol features heavily in Jeton digital avatar. It embodies our identity and is used on multiple platforms as our app icon and social networks profile picture.
Color
Descargar todoColor palette
Jeton color system consists on three colors acceptable for expressing our brand system and logo.
Bold and distinctive, this palette is restrained and must always remain consistent. These colors can be used across all branded materials and assets.
Main
Used most often.
Shades
Used for different types of background and body text.
Combinations
Our color combinations are purposefully complementary, striking, and accessible. They were made to match up, so let’s keep them that way.
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